CONSUMERS LOOK BEYOND PRICES

LAS VEGAS -- Supercenters' growth may have retailers focused on getting prices down, but low prices aren't all that matter to shoppers, according to consumer research by Supervalu presented at the National Grocers Association convention here last week.Retailers may be able to build shopper loyalty by exploiting four trends the Minneapolis-based company identified, said Kathy Fredell, general director

LAS VEGAS -- Supercenters' growth may have retailers focused on getting prices down, but low prices aren't all that matter to shoppers, according to consumer research by Supervalu presented at the National Grocers Association convention here last week.

Retailers may be able to build shopper loyalty by exploiting four trends the Minneapolis-based company identified, said Kathy Fredell, general director of marketing information, Supervalu.

"Wal-Mart will not do the things we're

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TAGS: Supervalu