CONSUMERS MARKETS AD JOINS THE HUNTING GAME

SPRINGFIELD, Mo. -- Consumers Markets here recently put store-level bakery managers to work writing ads for its circulars. The result: some first-ever themes.One ad, breaking this week, targets small game hunters. "We needed some new ideas," said Bea Harden, bakery-deli merchandiser for the 24-unit chain."At our managers' meeting in August, we broke them up into groups and each group composed two

SPRINGFIELD, Mo. -- Consumers Markets here recently put store-level bakery managers to work writing ads for its circulars. The result: some first-ever themes.

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