SPRINGFIELD, Mo. -- Consumers Markets here recently put store-level bakery managers to work writing ads for its circulars. The result: some first-ever themes.
One ad, breaking this week, targets small game hunters. "We needed some new ideas," said Bea Harden, bakery-deli merchandiser for the 24-unit chain.
"At our managers' meeting in August, we broke them up into groups and each group composed two months' worth of ads," she said. The managers were urged to take advantage of s