CONSUMERS MARKETS OFFERS FRESH SUBMARINE PROGRAM

SPRINGFIELD, Mo. -- Consumers Markets here has embarked on a new route with a submarine sandwich program.The program, called Expressway Sub Shop, has many of the characteristics of the sandwich shops run by Milford, Conn.-based SubWay, the sub fast-food chain that promotes its use of fresh-baked sandwich rolls."We use fresh-baked bread from our bakeries, and our ad invites customers to compare prices

SPRINGFIELD, Mo. -- Consumers Markets here has embarked on a new route with a submarine sandwich program.

The program, called Expressway Sub Shop, has many of the characteristics of the sandwich shops run by Milford, Conn.-based SubWay, the sub fast-food chain that promotes its use of fresh-baked sandwich rolls.

"We use fresh-baked bread from our bakeries, and our ad invites customers to compare prices with the major sub chains," said Michael Knisley, deli-bakery director for

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