CONSUMERS MARKETS SETS 'SIGNATURES'

SPRINGFIELD, Mo. -- Consumers Markets here is about to launch two products it has earmarked for "signature" status."Signature" products either quietly evolve as such because of their popularity, or they are deliberately developed and promoted to provide a competitive edge, retailers have told SN. Consumers Markets has taken the latter tack. Store-made shrimp salad and store-baked cheesecake are the

SPRINGFIELD, Mo. -- Consumers Markets here is about to launch two products it has earmarked for "signature" status.

"Signature" products either quietly evolve as such because of their popularity, or they are deliberately developed and promoted to provide a competitive edge, retailers have told SN. Consumers Markets has taken the latter tack. Store-made shrimp salad and store-baked cheesecake are the items the chain has developed with a view to setting its deli and bakery departments a

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