CONSUMERS RATE FOOD SERVICE 'MIDDLING': FMI

WASHINGTON -- Consumers rate supermarket food service about midway between fast-food fare and a home-cooked meal when it comes to freshness, nutritional value and quality, according to a new research study from the Food Marketing Institute here.However, there are ways to lure consumers away from both fast-food and home cooking and into a supermarket's food-service department, says the study.Previewed

WASHINGTON -- Consumers rate supermarket food service about midway between fast-food fare and a home-cooked meal when it comes to freshness, nutritional value and quality, according to a new research study from the Food Marketing Institute here.

However, there are ways to lure consumers away from both fast-food and home cooking and into a supermarket's food-service department, says the study.

Previewed at FMI's food-service conference in Atlanta last fall (see SN, Oct. 2, 1995

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