CONSUMERS WANT MORE ENTICEMENT IN THEIR ISB

ORLANDO, Fla. -- A panel of seven area consumers said they'd likely purchase more from their supermarket's in-store bakery if marketing tools like signal lights or announcements alerted them to freshly made items.Speaking at the annual convention of the International Dairy-Deli-Bakery Association, the group said such outreach would trigger a greater impulse to buy, whereas they are more prone currently

ORLANDO, Fla. -- A panel of seven area consumers said they'd likely purchase more from their supermarket's in-store bakery if marketing tools like signal lights or announcements alerted them to freshly made items.

Speaking at the annual convention of the International Dairy-Deli-Bakery Association, the group said such outreach would trigger a greater impulse to buy, whereas they are more prone currently to make a purchase only if they happen to be in the bakery and see something they

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