CONSUMPTION ASSUMPTIONS

In a nation newly concerned about dietary issues ranging from carbohydrates to obesity, produce marketers are in the enviable position of redefining the term "slim margins." After all, fresh fruits and vegetables are among the biggest winners in America's newfound desire for overall health and wellness.While produce has always been at the top of any healthy lifestyles list, it seems only recently

In a nation newly concerned about dietary issues ranging from carbohydrates to obesity, produce marketers are in the enviable position of redefining the term "slim margins." After all, fresh fruits and vegetables are among the biggest winners in America's newfound desire for overall health and wellness.

While produce has always been at the top of any healthy lifestyles list, it seems only recently that consumers have rediscovered how big a role produce can play. What's more, they seem

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