A CONTAGIOUS MESSAGE

CHICAGO -- Better safe than sorry.This could very well emerge as the food industry mantra for the 1990s, particularly with regard to the handling of fresh foods and their connection to instances of foodborne illness. Retailers across the country are chanting it louder now than probably ever before.Concerns about the microbes that can harm customers -- and the publicity that can hurt sales -- were

CHICAGO -- Better safe than sorry.

This could very well emerge as the food industry mantra for the 1990s, particularly with regard to the handling of fresh foods and their connection to instances of foodborne illness. Retailers across the country are chanting it louder now than probably ever before.

Concerns about the microbes that can harm customers -- and the publicity that can hurt sales -- were a big topic at the industry's biggest annual gathering, the Food Marketing

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