CONTINENTAL DIVIDE

CHICAGO -- European food retailers, straitjacketed in their own countries by strict building codes, must acquire competitors or expand off the continent in order to increase market share.But the Europeans' trend toward globalization -- and their eagerness to adopt the ECR approach -- is being hampered by a lack of standards in their own countries and the emerging nations of Asia, said Etienne P. Laurent,

CHICAGO -- European food retailers, straitjacketed in their own countries by strict building codes, must acquire competitors or expand off the continent in order to increase market share.

But the Europeans' trend toward globalization -- and their eagerness to adopt the ECR approach -- is being hampered by a lack of standards in their own countries and the emerging nations of Asia, said Etienne P. Laurent, president and chief executive officer of CIES: The Food Business Forum, Paris.

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