CONTINUED QUICK GROWTH EXPECTED IN SUPERMARKETS

Suppliers are expecting more big things from supermarket video this year.Last year was a banner year, with supermarkets attaining 20% of the video rental market, according to some estimates. This year, that growth should continue with supermarkets gaining in profitability and marketing sophistication, said suppliers polled by SN."The days of grocers treating video as a stepchild are over," said John

Suppliers are expecting more big things from supermarket video this year.

Last year was a banner year, with supermarkets attaining 20% of the video rental market, according to some estimates. This year, that growth should continue with supermarkets gaining in profitability and marketing sophistication, said suppliers polled by SN.

"The days of grocers treating video as a stepchild are over," said John Maioriello, president of JD Store Equipment, Los Angeles. "Supermarkets

Register to view the full article