'CONTINUOUS IMPROVEMENT' SAID ECR KEY

CHICAGO -- There's yet another phrase associated with successful Efficient Consumer Response, and it is probably one of the most important.To make Efficient Consumer Response work, retailers and manufacturers must seek "continuous improvement" in their operations, Jonathan Wolfe, president and chief operating officer of Oshawa Group, Etobicoke, Ontario. Wolfe spoke during Speaks presentation at the

CHICAGO -- There's yet another phrase associated with successful Efficient Consumer Response, and it is probably one of the most important.

To make Efficient Consumer Response work, retailers and manufacturers must seek "continuous improvement" in their operations, Jonathan Wolfe, president and chief operating officer of Oshawa Group, Etobicoke, Ontario. Wolfe spoke during Speaks presentation at the Food Marketing Institute convention here. "ECR forces companies to stop and reflect on

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