CONVENIENCE IS THE MESSAGE OF THE MONTH

The convenience of frozen foods was a common theme in retailer displays and advertisements for National Frozen Food Month.Throughout last month, chains gave strong exposure to frozen entrees, vegetables, desserts and breakfast items. Many stores advertised NFFM heavily in circulars, and also transformed their frozen-food departments into scenic landscapes.For instance, a Ralphs store in Anaheim, Calif.,

The convenience of frozen foods was a common theme in retailer displays and advertisements for National Frozen Food Month.

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