CONVENIENCE ONLY ONE SMALL PART OF TOTAL VALUE EQUATION

In New York's Union Square neighborhood, the only accessory more common than the strategically displayed piercing lately has been the Trader Joe's shopping bag.But where do all those Trader Joe's customers go after waiting in a checkout line that snakes to the back of the store?Recent observations reveal that although many walk to local apartments or dormitories, others tote their Joe's O's for miles

In New York's Union Square neighborhood, the only accessory more common than the strategically displayed piercing lately has been the Trader Joe's shopping bag.

But where do all those Trader Joe's customers go after waiting in a checkout line that snakes to the back of the store?

Recent observations reveal that although many walk to local apartments or dormitories, others tote their Joe's O's for miles on the nation's largest subway network. For these shoppers, the value of sh

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