CONVENIENCE: A RETAILING TECHNIQUE THAT'S A WINNER

As you've probably noticed by paging in this far, this week's issue of SN is a special one focusing on convenience. There can be no doubt that consumers are seeking convenience - some aspect of convenience, that is.The simplest way to consider consumers' quest for convenience is to equate it to time. The faster a store can be entered, product picked, funds transferred and an exit effectuated, the

As you've probably noticed by paging in this far, this week's issue of SN is a special one focusing on convenience. There can be no doubt that consumers are seeking convenience - some aspect of convenience, that is.

The simplest way to consider consumers' quest for convenience is to equate it to time. The faster a store can be entered, product picked, funds transferred and an exit effectuated, the happier many shoppers are likely to be.

There's often a bit more to it than that

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