CONVENIENCE SAID TO OUTWEIGH NUTRITION IN U.S. EATING HABITS

ATLANTA -- Changes in the eating habits of Americans are being driven far more by a need for convenience than concerns about nutrition.That is according to David Jenkins, vice president of NPD Group, Park Ridge, Ill., a market research firm that works with several food marketers."Most of America is not fit and eating healthy. Changing behavior about food consumption is not because people are being

ATLANTA -- Changes in the eating habits of Americans are being driven far more by a need for convenience than concerns about nutrition.

That is according to David Jenkins, vice president of NPD Group, Park Ridge, Ill., a market research firm that works with several food marketers.

"Most of America is not fit and eating healthy. Changing behavior about food consumption is not because people are being healthy, but because of concerns about convenience, taste and price," Jenkins

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