CONVENIENTLY PLACED

PARAMUS, N.J. -- Simple Simon's message couldn't be any clearer. Across the top of the store's front window, in big bold letters, it says, "GREAT MEALS TO GO." There are no other signs to distract -- no milk prices, lottery promotions or cold cut specials.This 26-year-old family-run convenience store, which refers to itself and its somewhat younger sister store in Hackensack, N.J., as 'super delis,'

PARAMUS, N.J. -- Simple Simon's message couldn't be any clearer. Across the top of the store's front window, in big bold letters, it says, "GREAT MEALS TO GO." There are no other signs to distract -- no milk prices, lottery promotions or cold cut specials.

This 26-year-old family-run convenience store, which refers to itself and its somewhat younger sister store in Hackensack, N.J., as 'super delis,' has for several years been tailoring its programs to capture the home-meal replacemen

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