COOK AND LOOK

Studios are seeking ways to be more creative and effective with supermarket chains in obtaining placement for their cross-merchandising projects. An obvious way to entice supermarket cooperation is through "at-home" meal preparation.ppers.Based on the Turner Broadcast Systems franchise "Dinner and a Movie," in which Chef Claude Mann prepares recipes, Warner has created a home-video series that includes

Studios are seeking ways to be more creative and effective with supermarket chains in obtaining placement for their cross-merchandising projects. An obvious way to entice supermarket cooperation is through "at-home" meal preparation.

ppers.

Based on the Turner Broadcast Systems franchise "Dinner and a Movie," in which Chef Claude Mann prepares recipes, Warner has created a home-video series that includes catalog titles -- "Beetlejuice," "Blazing Saddles," "Grumpy Old Men" an

Register to view the full article