COOKING EVENT REELS IN SALES FOR JEWEL'S FISH DEPTS.

MELROSE PARK, Ill. -- A lot of surveys and industry observers report seafood consumption is down, but Jewel Food Stores, based here, is reeling consumers in with its third annual Seafood on the Grill promotion.The one-day event drew more than 4,000 people to Jewel stores throughout the Chicago metropolitan area. A series of 90-minute cooking classes demonstrated how to properly prepare and grill seafood.

MELROSE PARK, Ill. -- A lot of surveys and industry observers report seafood consumption is down, but Jewel Food Stores, based here, is reeling consumers in with its third annual Seafood on the Grill promotion.

The one-day event drew more than 4,000 people to Jewel stores throughout the Chicago metropolitan area. A series of 90-minute cooking classes demonstrated how to properly prepare and grill seafood. The classes were held at all of Jewel Osco's 100 stores in promotion of its Pier

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TAGS: Seafood