COOKING TIPS HELP CHICKEN SALES: PANEL

UNCASVILLE, Conn. -- Giving consumers preparation instructions can light a fire under chicken sales, a panel of industry experts told an audience recently.The educational program, aimed at chicken marketers, focused on using basic consumer-friendly strategies, such as leak-proof packaging and cooking instructions, to build up poultry sales."The younger generation can't cook," noted one consultant,

UNCASVILLE, Conn. -- Giving consumers preparation instructions can light a fire under chicken sales, a panel of industry experts told an audience recently.

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