COOKING TIPS HELP CHICKEN SALES: PANEL

UNCASVILLE, Conn. -- Giving consumers preparation instructions can light a fire under chicken sales, a panel of industry experts told an audience recently.The educational program, aimed at chicken marketers, focused on using basic consumer-friendly strategies, such as leak-proof packaging and cooking instructions, to build up poultry sales."The younger generation can't cook," noted one consultant,

UNCASVILLE, Conn. -- Giving consumers preparation instructions can light a fire under chicken sales, a panel of industry experts told an audience recently.

The educational program, aimed at chicken marketers, focused on using basic consumer-friendly strategies, such as leak-proof packaging and cooking instructions, to build up poultry sales.

"The younger generation can't cook," noted one consultant, and others echoed that sentiment. "If you don't believe it, then go to dinner

Register to view the full article