COOKOUT CAMPAIGN

Summer is the sweet spot of the year for many meat departments. With wholesale costs generally down and availability generally up for major commodities like beef, pork and chicken, the demand spike lent by summer cookouts couldn't come at a better time.Setting a chain's meat departments apart from their competition during busy holidays like Memorial Day, Father's Day, the Fourth of July and Labor

Summer is the sweet spot of the year for many meat departments. With wholesale costs generally down and availability generally up for major commodities like beef, pork and chicken, the demand spike lent by summer cookouts couldn't come at a better time.

Setting a chain's meat departments apart from their competition during busy holidays like Memorial Day, Father's Day, the Fourth of July and Labor Day continues to be the greatest challenge. Retailers this season are responding with a

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