COOL RULES GET COLD INDUSTRY RECEPTION

WASHINGTON -- The U.S. Department of Agriculture surprised many in the food industry by increasing cost estimates for implementing and maintaining country-of-origin labeling programs to as much as $4 billion a year -- while describing as "negligible" the estimated benefits to American consumers.Retailers, who along with producers and importers will bear some responsibility for COOL, receive some relief

WASHINGTON -- The U.S. Department of Agriculture surprised many in the food industry by increasing cost estimates for implementing and maintaining country-of-origin labeling programs to as much as $4 billion a year -- while describing as "negligible" the estimated benefits to American consumers.

Retailers, who along with producers and importers will bear some responsibility for COOL, receive some relief under the final regulations, officially released last week, and due to take effect

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