COOL RULES GET COLD INDUSTRY RECEPTION

WASHINGTON -- The U.S. Department of Agriculture surprised many in the food industry by increasing cost estimates for implementing and maintaining country-of-origin labeling programs to as much as $4 billion a year -- while describing as "negligible" the estimated benefits to American consumers.Retailers, who along with producers and importers will bear some responsibility for COOL, receive some relief

WASHINGTON -- The U.S. Department of Agriculture surprised many in the food industry by increasing cost estimates for implementing and maintaining country-of-origin labeling programs to as much as $4 billion a year -- while describing as "negligible" the estimated benefits to American consumers.

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