COOL FOR SCHOOL

All the talk about kids' diets would seem to translate into merchandising and promotional gains for Center Store.Think again. Few retailers have been touting healthy-eating messages as part of their back-to-school promotions. When it comes to stocking the pantry with lunch box fare, items that kids want and that meet parents' demands for convenience often trump better-for-you options."I do not see

All the talk about kids' diets would seem to translate into merchandising and promotional gains for Center Store.

Think again. Few retailers have been touting healthy-eating messages as part of their back-to-school promotions. When it comes to stocking the pantry with lunch box fare, items that kids want and that meet parents' demands for convenience often trump better-for-you options.

"I do not see a lot of focus on promoting healthy eating, which I think is a missed opportun

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