COOLER ACTIVITY

Some new flavors and relaxed prices have whetted the consumer's thirst for wine coolers, but space for the category has remained bottled up. Supermarkets essentially have stood pat with their cooler sections, removing slow-selling flavors to fit in new ones, according to buyers and merchandisers contacted by SN."We've kind of held the space status quo. I don't think that category is growing," said

Some new flavors and relaxed prices have whetted the consumer's thirst for wine coolers, but space for the category has remained bottled up. Supermarkets essentially have stood pat with their cooler sections, removing slow-selling flavors to fit in new ones, according to buyers and merchandisers contacted by SN.

"We've kind of held the space status quo. I don't think that category is growing," said Tom Roesner, buyer for beer, wine and liquor at Seaway Food Town, Maumee, Ohio.

Register to view the full article

test - Advanced Registered User

Already a member? .