COORDINATION CHALLENGES B2B READINESS: STUDY

WASHINGTON -- Three-quarters of retailers said the difficulty of coordinating promotion management with manufacturers and vendors is a major obstacle to increased use of B2B e-commerce, according to a survey scheduled to be released today.nted today at GMA's E-Business Summit in Phoenix, the study said the other principal issues creating challenges for the food and consumer products industry included

WASHINGTON -- Three-quarters of retailers said the difficulty of coordinating promotion management with manufacturers and vendors is a major obstacle to increased use of B2B e-commerce, according to a survey scheduled to be released today.

nted today at GMA's E-Business Summit in Phoenix, the study said the other principal issues creating challenges for the food and consumer products industry included data synchronization and operational experience.

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