COPPS LOOKS TO DOUBLE FREQUENT SHOPPER BASE

STEVENS POINT, Wis. -- Copps Corp. here will launch a campaign to double its frequent shopper membership base and introduce some innovative program rewards such as exclusive checklanes for cardholders.The retailer-wholesaler will launch a major frequent shopper promotion next month in all 18 corporate stores, with a goal of enlisting 70%-80% of its customers."We're starting a complete relaunch of

STEVENS POINT, Wis. -- Copps Corp. here will launch a campaign to double its frequent shopper membership base and introduce some innovative program rewards such as exclusive checklanes for cardholders.

The retailer-wholesaler will launch a major frequent shopper promotion next month in all 18 corporate stores, with a goal of enlisting 70%-80% of its customers.

"We're starting a complete relaunch of the program," John Weckerly, vice president of marketing, told SN. "We're going

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