STEVENS POINT, Wis. -- Copps Corp. here will upgrade point-of-sale systems in anticipation of testing electronic marketing software this summer.
The wholesaler is preparing for a two-store test that will represent its second attempt at targeted marketing programs. Late in 1995, the company shut down a multimedia program managed by a third-party service provider.
Testing of the new software is to begin in June or July, said Mark Uebelher, director of store systems for Copps. He