COPPS TARGETS TOP-SPENDING CUSTOMER

STEVENS POINT, Wis. -- Copps Corp. here is strengthening ties to its top-spending customers with the introduction of a quarterly newsletter, mailed to the homes of select members of its frequent-shopper program. The first issue was distributed last month to the top-spending 50% of cardholders in the retailer's Key Card loyalty program."By having a card program we knew who our top-tier customers were,"

STEVENS POINT, Wis. -- Copps Corp. here is strengthening ties to its top-spending customers with the introduction of a quarterly newsletter, mailed to the homes of select members of its frequent-shopper program. The first issue was distributed last month to the top-spending 50% of cardholders in the retailer's Key Card loyalty program.

"By having a card program we knew who our top-tier customers were," said Kris McLaughlin, vice president marketing, Copps. "We wanted to provide an ext

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