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The meteoric proliferation of consumer publications has supermarkets scrambling to find space on already tightly packed mainline and checkout displays.While increasingly sophisticated category-management software and demographic studies are helping chains sift through the approximately 4,400 available titles to achieve the right mix, retailers and distributors agree that new magazines mean new sales

The meteoric proliferation of consumer publications has supermarkets scrambling to find space on already tightly packed mainline and checkout displays.

While increasingly sophisticated category-management software and demographic studies are helping chains sift through the approximately 4,400 available titles to achieve the right mix, retailers and distributors agree that new magazines mean new sales opportunities, and so should be given a chance to catch on.

Just which new t

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