THE CORE OF THE STORE

Despite the industry's embracing of perimeter departments, the grocery aisles are still vital in shoppers' choice of a supermarket, according to an exclusive survey conducted for Supermarket News. In fact, the Center Store section ranks only behind meat and produce in importance to shoppers, the survey found. The data underline the importance of grocery and may indicate that retailers have been successful

Despite the industry's embracing of perimeter departments, the grocery aisles are still vital in shoppers' choice of a supermarket, according to an exclusive survey conducted for Supermarket News. In fact, the Center Store section ranks only behind meat and produce in importance to shoppers, the survey found. The data underline the importance of grocery and may indicate that retailers have been successful so far in reducing stockkeeping units.

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