CORPORATE BRANDS FLEX THEIR MUSCLES AT LICENSING SHOW

NEW YORK -- Entertainment properties are always a huge attraction, but corporate brands will make a big splash at the Licensing 2001 International trade show here June 12 to 14, according to Carole Francesca, chairwoman of show sponsor Licensing Industry Merchandisers' Association (LIMA), also based here.As opposed to years past when the hot licensed property was Star Wars or Harry Potter, she said

NEW YORK -- Entertainment properties are always a huge attraction, but corporate brands will make a big splash at the Licensing 2001 International trade show here June 12 to 14, according to Carole Francesca, chairwoman of show sponsor Licensing Industry Merchandisers' Association (LIMA), also based here.

Register to view the full article