CORPORATE CITIZENSHIP

BOSTON -- Consumers are increasingly making purchasing decisions to reward companies that support social causes, according to a new study.The events of Sept. 11 have made Americans more inclined to form opinions about a company's brand and reputation based on its corporate citizenship, according to the 2001 Cone/Roper Corporate Citizenship Study, commissioned by Cone here, a strategic philanthropic

BOSTON -- Consumers are increasingly making purchasing decisions to reward companies that support social causes, according to a new study.

The events of Sept. 11 have made Americans more inclined to form opinions about a company's brand and reputation based on its corporate citizenship, according to the 2001 Cone/Roper Corporate Citizenship Study, commissioned by Cone here, a strategic philanthropic consultancy.

In October 2001, 81% of respondents said they are "likely to swit

Register to view the full article

test - Advanced Registered User

Already a member? .