COSMETICS GIFT SETS GO HOLLYWOOD IN FOURTH QUARTER

Fourth-quarter movies are also on the minds of cosmetics manufacturers as they gear up for holiday gift-giving."Celebrity links can be exciting for supermarkets, especially when targeting younger- and middle-market consumers," said Michael Graves, senior health and beauty care buyer, Associated Wholesalers, York, Pa.Supermarkets can capitalize on prepacks, gift sets and upgraded seasonal merchandising

Fourth-quarter movies are also on the minds of cosmetics manufacturers as they gear up for holiday gift-giving.

"Celebrity links can be exciting for supermarkets, especially when targeting younger- and middle-market consumers," said Michael Graves, senior health and beauty care buyer, Associated Wholesalers, York, Pa.

Supermarkets can capitalize on prepacks, gift sets and upgraded seasonal merchandising that turn their stores into engaging environments for holiday purchases. R

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