COSMETICS GIFT SETS GO HOLLYWOOD IN FOURTH QUARTER

Fourth-quarter movies are also on the minds of cosmetics manufacturers as they gear up for holiday gift-giving."Celebrity links can be exciting for supermarkets, especially when targeting younger- and middle-market consumers," said Michael Graves, senior health and beauty care buyer, Associated Wholesalers, York, Pa.Supermarkets can capitalize on prepacks, gift sets and upgraded seasonal merchandising

Fourth-quarter movies are also on the minds of cosmetics manufacturers as they gear up for holiday gift-giving.

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