A COSTLY PERCEPTION

American consumers buying health and beauty care products give supermarkets high marks for selection, ease of shopping and quality of private-label products, but they feel they pay more than they would at discount stores for the same items, according to a national consumer survey commissioned by Supermarket News.opping indetermining where they go to buy their HBC supplies.Three out of four shoppers

American consumers buying health and beauty care products give supermarkets high marks for selection, ease of shopping and quality of private-label products, but they feel they pay more than they would at discount stores for the same items, according to a national consumer survey commissioned by Supermarket News.

opping in

determining where they go to buy their HBC supplies.

Three out of four shoppers said they feel they pay more for health and beauty care products

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