COTT'S NICHOL DEFINES STORE BRAND IMPERATIVE

CHICAGO -- The adoption of premium store brand programs at many of the nation's supermarket retailers may be leading the industry to a new, higher level of parity in which only true marketers will survive into the next century."It is true, all retailers are going to have their own premium programs," said David Nichol, president of Cott Corp., speaking here at the Grocery Manufacturers of America conference

CHICAGO -- The adoption of premium store brand programs at many of the nation's supermarket retailers may be leading the industry to a new, higher level of parity in which only true marketers will survive into the next century.

"It is true, all retailers are going to have their own premium programs," said David Nichol, president of Cott Corp., speaking here at the Grocery Manufacturers of America conference on "Co-Marketing and Coexistence of Brand and Private Label."

"The ret

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