COUNCIL STUDIES WINE'S TRADEOFF DRINKERS

NEW YORK - It's widely assumed that the growing consumption of wine means some drinkers are forgoing beer and cocktails for a glass of chardonnay or merlot. After all, beer has lost share while spirits, and especially wine, have gained. The question has been: How numerous is this group?New research offers some detail about that group. The trade association Wine Market Council found these so-called

NEW YORK - It's widely assumed that the growing consumption of wine means some drinkers are forgoing beer and cocktails for a glass of chardonnay or merlot. After all, beer has lost share while spirits, and especially wine, have gained. The question has been: How numerous is this group?

New research offers some detail about that group. The trade association Wine Market Council found these so-called tradeoff drinkers skew young and represent 14% of all wine drinkers. The finding was pa

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