COUNTING ON CARBS

The low-carb market, once dominated by specialty food companies like Atkins Nutritionals, has grown rapidly to include mainstream players like the Coca-Cola Co., Unilever Bestfoods, Nestle, Sara Lee, Hershey Foods Corp. and Frito-Lay.Indeed, brand marketers both large and small are eager to cater to the some 30 million Americans who are counting their carbohydrates. To do so, they're quickly rolling

The low-carb market, once dominated by specialty food companies like Atkins Nutritionals, has grown rapidly to include mainstream players like the Coca-Cola Co., Unilever Bestfoods, Nestle, Sara Lee, Hershey Foods Corp. and Frito-Lay.

Register to view the full article