COUNTING ON COUPONS

Although redemption continues to slide, brand marketers still view couponing as an effective promotional tool, according to a new SN survey.Nearly 70% of respondents to SN's 2005 Survey of Manufacturer Promotional Practices said couponing remains a valuable promotional tactic. Of these, 85% said that's because it encourages product trial; 56% said it boosts retailer support; and 41% said it increases

Although redemption continues to slide, brand marketers still view couponing as an effective promotional tool, according to a new SN survey.

Nearly 70% of respondents to SN's 2005 Survey of Manufacturer Promotional Practices said couponing remains a valuable promotional tactic. Of these, 85% said that's because it encourages product trial; 56% said it boosts retailer support; and 41% said it increases brand awareness.

Among other survey highlights:

- 63% of responde

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