COUNTRY MUSIC STARS PROVIDE THEME FOR FSI

CHICAGO -- The Country Music Association, Nashville, Tenn., is offering brand marketers "star power." A Fourth of July CMA-themed freestanding-insert event includes television and print exposure, guest star appearances, a national sweepstakes and exposure in supermarkets around the country. Under the direction of Marketing Events, an affiliate of Frankel & Co. here, the promotion is designed to build

CHICAGO -- The Country Music Association, Nashville, Tenn., is offering brand marketers "star power." A Fourth of July CMA-themed freestanding-insert event includes television and print exposure, guest star appearances, a national sweepstakes and exposure in supermarkets around the country. Under the direction of Marketing Events, an affiliate of Frankel & Co. here, the promotion is designed to build consumer awareness and trade support for brand marketers through a 56 million-circulation

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