In-store coupons are on the rise, according to industry observers, and a good part of the reason is convenience.
Food retailers are utilizing multiple distribution points within the store to make it easier for shoppers to take advantage of product savings and trial of new items. No longer is the weekly ad circular the primary coupon-distribution vehicle.
Today, coupons are available from dispensers at the shelf in the center of the store. They're generated at checkout in paper