COUPON CONNECTION

Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively.That's what food retailers are finding out as they work closely with manufacturers on freestanding inserts and on in-store, online and direct-mail campaigns.Collaborative efforts run the gamut: They encompass simple communication between manufacturers and retailers about

Coupons are integral to retail marketing. Yet, it takes collaboration between retailers and suppliers to promote them effectively.

That's what food retailers are finding out as they work closely with manufacturers on freestanding inserts and on in-store, online and direct-mail campaigns.

Collaborative efforts run the gamut: They encompass simple communication between manufacturers and retailers about couponing plans so that stores have sufficient product in stock, plus more ad

Register to view the full article

test - Advanced Registered User

Already a member? .