COUPON CONNECTIONS

Kroger, Stop & Shop, Albertsons and other retailers are increasingly partnering with manufacturer coupon programs to drive product movement of cereal, frozens and other key Center Store categories that have come under attack from other channels, according to a new report.Over the past three years, co-marketing freestanding insert coupons -- manufacturer-funded coupons that feature a retailer identifier

Kroger, Stop & Shop, Albertsons and other retailers are increasingly partnering with manufacturer coupon programs to drive product movement of cereal, frozens and other key Center Store categories that have come under attack from other channels, according to a new report.

Over the past three years, co-marketing freestanding insert coupons -- manufacturer-funded coupons that feature a retailer identifier such as a logo, banner or loyalty card image on the same page or next to a man

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TAGS: Kroger