COUPON QUANDARY

Traditional supermarkets still account for the bulk of coupon redemption, but a rising number of shoppers also are taking their coupons to wholesale clubs, mass merchandisers and discount stores.In 1993, conventional supermarkets redeemed 85% of all coupons, excluding those for tobacco products. By last year, the number slipped to 71%, according to CMS, Winston-Salem, N.C., a subsidiary of Inmar Enterprises,

Traditional supermarkets still account for the bulk of coupon redemption, but a rising number of shoppers also are taking their coupons to wholesale clubs, mass merchandisers and discount stores.

In 1993, conventional supermarkets redeemed 85% of all coupons, excluding those for tobacco products. By last year, the number slipped to 71%, according to CMS, Winston-Salem, N.C., a subsidiary of Inmar Enterprises, a provider of promotional settlement and information management services.

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