COUPON VEHICLES SET FOR PHARMACIES

A new way to reach consumers with coupons for health care products will be picking up steam this year. Health Resource Publishing Co., St. Louis, and HealthCare Data Corp., North Kingstown, R.I., are now expanding distribution in retail pharmacies for their newsletters that contain coupons. When consumers fill a prescription, they trigger a targeted newsletter at checkout. HealthCare Data offers Medi-Link,

A new way to reach consumers with coupons for health care products will be picking up steam this year. Health Resource Publishing Co., St. Louis, and HealthCare Data Corp., North Kingstown, R.I., are now expanding distribution in retail pharmacies for their newsletters that contain coupons. When consumers fill a prescription, they trigger a targeted newsletter at checkout. HealthCare Data offers Medi-Link, a single-page "patient education" sheet containing pre-programmed manufacturer-sponsore

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