COUPONS FLOOD THE MARKET; WAL-MART REDEMPTION SOARS

Wal-Mart Stores has had quite a romp through the food-retailing business in recent years, taking the top place by just about every metric imaginable, with this exception: coupons.As measured by volume of coupon redemption, Kroger Co. has long been the top-ranked retailer. That's about to change, though. Later this month, NCH Marketing Services, Deerfield, Ill., is to issue a report showing Wal-Mart

Wal-Mart Stores has had quite a romp through the food-retailing business in recent years, taking the top place by just about every metric imaginable, with this exception: coupons.

As measured by volume of coupon redemption, Kroger Co. has long been the top-ranked retailer. That's about to change, though. Later this month, NCH Marketing Services, Deerfield, Ill., is to issue a report showing Wal-Mart at the top of the redemption heap, with Kroger dropping to second place. SN's Carol An

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