COUPONS KEY PART OF MEIJER'S WEB STRATEGY

GRAND RAPIDS, Mich. -- Despite incidents of Internet coupon fraud in some markets this year, Meijer here has been actively featuring coupons on its Web site as part of its online marketing program."We are not afraid of fraud," said Dawn Bronkema, CRM project specialist for Meijer. "We are out there promoting the use of online coupons for our guests." (Guest is Meijer's term for shopper.)Bronkema made

GRAND RAPIDS, Mich. -- Despite incidents of Internet coupon fraud in some markets this year, Meijer here has been actively featuring coupons on its Web site as part of its online marketing program.

"We are not afraid of fraud," said Dawn Bronkema, CRM project specialist for Meijer. "We are out there promoting the use of online coupons for our guests." (Guest is Meijer's term for shopper.)

Bronkema made these comments at GEMCON (Global Electronic Marketing Conference) 2003, whi

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