COURTING CUSTOMERS TO DRIVE SALES

Co-Equity/Account-Specific Promotions, coupons and sampling are the most popular product-marketing methods among retailers, according to a new Brand Marketing survey.Other techniques -- including premiums, rebates/refunds, event sponsorships and promotional packaging -- are also favored, while the use of the Internet still lagged behind the tried-and-true offline promotional techniques.Brand Marketing's

Co-Equity/Account-Specific Promotions, coupons and sampling are the most popular product-marketing methods among retailers, according to a new Brand Marketing survey.

Other techniques -- including premiums, rebates/refunds, event sponsorships and promotional packaging -- are also favored, while the use of the Internet still lagged behind the tried-and-true offline promotional techniques.

Brand Marketing's 2001 National Survey of Consumer Promotions also revealed that all brand

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