COW-TOW

Today's dairy aisle has grown to become more of a brand-oriented department, and managers are discovering new ways to promote the category, retailers and industry observers told SN.Still, there's a lot of work to do, since specific identities for category mainstays like fluid milk and eggs are only now gaining something resembling a brand name. Consolidation within the dairy industry is the main engine

Today's dairy aisle has grown to become more of a brand-oriented department, and managers are discovering new ways to promote the category, retailers and industry observers told SN.

Still, there's a lot of work to do, since specific identities for category mainstays like fluid milk and eggs are only now gaining something resembling a brand name. Consolidation within the dairy industry is the main engine behind such movement, but progressive retailers aren't waiting for manufacturers t

Register to view the full article

Already a member? .

TAGS: Dairy