CPC SAYS WHOLE-LINE DISPLAYS BOOST SALES

CHICAGO -- Retail stores that display the entire line of Knorr specialty foods in a single location often post sales increases of 20% or more across the product range, said Peter Matarese, Northeast regional sales manager for CPC Specialty Products. But convincing retailers to commit to what amounts to a permanent, cross-merchandised destination for Knorr has been a challenging process, he said.Matarese

CHICAGO -- Retail stores that display the entire line of Knorr specialty foods in a single location often post sales increases of 20% or more across the product range, said Peter Matarese, Northeast regional sales manager for CPC Specialty Products. But convincing retailers to commit to what amounts to a permanent, cross-merchandised destination for Knorr has been a challenging process, he said.

Matarese attributed the sales rise to consumer recognition of the breadth of product avail

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