CPGS PROPOSE MORE SELF-REGULATION FOR ADS AIMED AT KIDS

WASHINGTON -- Food makers, amid increasing calls for regulation stemming from obesity concerns, are proposing stricter limits on kid-aimed food ads. Meanwhile, their biggest lobby released a survey summarizing their efforts to make their products more healthful.The suggestions by the Grocery Manufacturers Association here would stiffen the voluntary advertising code of the industry-funded Children's

WASHINGTON -- Food makers, amid increasing calls for regulation stemming from obesity concerns, are proposing stricter limits on kid-aimed food ads. Meanwhile, their biggest lobby released a survey summarizing their efforts to make their products more healthful.

The suggestions by the Grocery Manufacturers Association here would stiffen the voluntary advertising code of the industry-funded Children's Advertising Review Unit and augment oversight of CARU, which has been criticized as h

Register to view the full article